The Sales Funnel For Effective Online Marketing
For a long time the sales funnel has been an an integral part of traditional marketing and business. Recently, however, it seems that funnels are getting discussed everywhere online.
The truth is that people want to learn more about this marketing strategy and how they can apply it to their marketing efforts on the internet. Read on to learn more about how to use the sales funnel in Internet marketing.
The Sales Funnel: What is it?
A marketing funnel isn't an actual funnel. In this case using the term funnel is to visually and define the process of selling from beginning to the end. The term funnel can be utilized to define the sales process due to its wider entry path for "Unqualified Prospects" as well as an opening that is smaller for conversions in the lower part of the funnel.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
At the top or entrance to the funnel are those who we may consider as "unqualified prospects" These are people who might require your products or services however, you've not yet contacted them. After a few sales and offers you'll have customers who have bought your product or service.
Another reason why a lead-generation funnel concept is so effective is the fact it allows you monitor potential customers at various levels of the sales process. By using the sales funnel to measure the amount of prospects who are qualified at every stage, you can determine the number of potential customers who will become actual customers.
A sales funnel will allow you to determine exactly how and where your sales strategy is not working or working or failing, or if your marketing campaign isn't attracting a sufficient amount of prospective customers somewhere within the process. This information can help you decide where your focus should be and how to maintain sales at the proper amount. It is used to monitor and manage customers' sales processes.
The Sales Funnel Top - Front - End
The most important section of your sales funnel will require the most constant testing and be the most engaged. There is no limit of front-end concepts. Your imagination and your resources are your only limits.
The main goal of the front-end will be to draw potential customers and convert them into buyers later in the selling process.
The potential customer is "qualified" once they opt-in or subscribe to something that you offer. This is when the prospect or "Unqualified Lead" is qualified. This is because they have taken an action that suggests that they might be interested in buying your product or services.
You need to drive targeted traffic on your website, blog or squeeze page for your front-end system to function. The most efficient methods and resources to accomplish this are articles marketing, PPC adverts, social media (Google+, Twitter, Facebook, YouTube) banners, blogging, forum posting as well as content marketing.
There are a variety of ways to "qualify" one of them,"qualify" the "Unqualified Prospect". A squeeze page is one of the most efficient ways to "qualify" the unqualified prospect. It lets you provide something valuable, relevant to your products or services, that customers can get at no cost or at a greatly discounted cost in exchange for their email address. The products included include newsletters, video, email courses, eBooks, and other related reports.
The front end of your sales funnel is the point where potential customers are drawn to your company. What about the back-end of your sales funnel?
The Bottom of the Funnel or the Back-End
The back or bottom of your sales funnel is the place where most profits and sales are made. It is where you will typically find higher-priced products in this area. They are all relevant to the same audience, but they are delivered in different formats, like video, audio and live interactions.
The main distinction between the front-end service and the back-end is the kind of service or cost of the customer.
It's the case that only a small percent, maybe 1-2% of the people who enter your front-end, will end up in your back-end. This is fine, given the fact that this particular few will be investing a much larger amount of money.
While front-end services and products may be less expensive than $100, back-end services and products typically cost in the hundreds or even thousands. This makes the back-end or bottom of the funnel sales funnel to be the main source of income for your Internet business, it's also the most predictable and solid part of the sales process.
As I mentioned, the sales funnel may be as easy or complicated as your creativity or resources allow.
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