(Picture credit score: American Eagle)
Few issues delight me greater than a tennis and trend crossover. Combining my two passions into one story? Speak about a dream project. When American Eagle supplied an interview with its latest marketing campaign star, Grand Slam champion Coco Gauff, I jumped on the probability. At present ranked quantity two on the earth, Gauff graciously discovered time to talk with me forward of her subsequent match.
Gauff might be touring to the Olympics in Paris after which the US Open in NYC, so I requested if she clothes in a different way within the two cities. “100%,” Gauff advised me. “I do really feel extra comfy being out in New York as a result of Paris has a really skilled, stylish vibe. I really feel like they focus lots on layering with regards to their trend and actually robust, high quality garments. Possibly not an excessive amount of coloration, however simply utilizing layering lots. … Once I pack for Europe, I pack in a different way. I prefer to pack extra staple items with high-quality supplies.”
Gauff went on to elucidate a French trend fake pas she as soon as made: “In Paris, I used to be sporting a neon New Steadiness hockey costume and denims with a bunch of pockets, and I positively received some appears within the space I used to be in. … In New York, the craziest issues occur there, so that you’re only a fly on the wall. You’ll be able to put on no matter, and you will not stand out.”
Scroll right down to learn my full interview with Gauff, who will lead the U.S. Olympic workforce as flag-bearer at tomorrow’s Opening Ceremony together with LeBron James.
(Picture credit score: American Eagle)
Why is working with American Eagle a very good match for you?
Rising up, I at all times shopped at American Eagle. That is my first time doing a marketing campaign like this off-court. I am actually excited to companion with them as a result of, within the tennis world, a speaking level is the outfits I put on with New Steadiness, so I feel it is actually cool to do one thing off-court and present individuals extra of me as an individual and what I like in trend.
What are some methods you utilize trend to precise your self once you’re off the court docket?
Plenty of methods. I alter my aesthetics lots. Typically, individuals ask me, What’s your aesthetic? I do not actually have one as a result of I really feel like some days I get up and I will exit in a flowy skirt, just like the delicate woman aesthetic. After which the subsequent day, I am sporting dishevelled denims or cargo pants and an oversize factor, type of dressing like a man. It actually simply depends upon how I get up that day and the way I need to current myself, however I like the concept of blending female and masculine tones collectively.
Do you’ve got a favourite merchandise from American Eagle proper now?
I like the Stovepipe Denims ($45). They are not too dishevelled in case I’ve to do one thing a bit of bit extra formal. I like dishevelled denims—the baggier the higher—however typically, I solely have time to put on one outfit. I haven’t got time to vary. I feel it is only a good jean to decorate up or costume down.
Are you excited for the Olympics? Tennis is such a person sport, so how does it really feel to be a part of a workforce?
I am tremendous excited for the Olympics. It is my first time going. I certified for Tokyo, however I received COVID on the identical time. I must put myself in a hazmat go well with till I really get there. I am actually excited to go, and it does really feel totally different with the workforce vibe. I simply tried on my precise package for it yesterday, and it has “USA” on the again, and it gave me a bit of little bit of chills. In tennis, we’re at all times representing our nation, nevertheless it feels clearly much more [significant] once you’re enjoying within the Olympics.
Are you able to give us any hints about your US Open outfit?
Actually, we modified it. I’ll say we had an outfit on the finish of final yr, after which I wore it, and we simply felt prefer it wasn’t it, so we modified it. This US Open, it is positively going to have some coloration, however not as a lot neon as final yr. I’ll have not less than two totally different kits, one for day and one for night time, and I do have a 3rd one if I need to throw it in there.
(Picture credit score: American Eagle)
Store Coco Gauff’s Picks From American Eagle