Apple has unveiled what it calls its “greatest provide ever” for Apple Music, launching a promotional subscription fee of $2.99 for six months.
That works out to lower than 50 cents monthly for a trial Apple Music subscription.
The limited-time provide comes as Apple Music is about to sponsor the Tremendous Bowl LIX Halftime Present that includes Kendrick Lamar on Sunday, February 9, on the Caesars Superdome in New Orleans.
The promo, working by way of February 27, marks a major low cost from Apple Music’s customary month-to-month fee of $10.99.
Apple says that the provide is “for eligible new subscribers redeeming on eligible units” and is “not out there for folks eligible for a 3-months-free Apple Music provide”.
This transfer comes as music streaming companies alter their methods to stay aggressive. Amazon Music lately raised the costs for its music streaming service within the US, the UK and Canada.
Within the US, particular person non-Prime members will now pay $11.99 month-to-month, up from $10.99, whereas Prime members will see their month-to-month fee rise to $10.99 from $9.99.
In June 2024, in the meantime, Apple Music rival Spotify hiked the value of its Premium subscription within the US to $11.99.
Right now (February 4), Spotify reported that it achieved its first full 12 months of working revenue, posting €1.4 billion ($1.495bn) for FY2024.
Spotify’s Premium income of €3.705 billion (USD $3.957bn) in This autumn 2024 was pushed by subscriber progress of 11% YoY (to 263m paying subs) and a Premium ARPU (Common Income Per Person) improve of 7% YoY at fixed foreign money to €4.85 ($5.18).
Excluding the influence of FX, SPOT reported that its ARPU efficiency was pushed by “value improve advantages, partially offset by product/market combine”.
These within the Apple Music provide can entry it through the Dwelling tab of the Apple Music app on units working the newest software program variations. The promo is accessible throughout a number of markets, together with the US, the UK and Canada.
After the preliminary six-month promo interval, subscriptions will mechanically renew at the usual fee of $10.99 month-to-month until canceled.
The timing of Apple Music’s provide aligns with the corporate’s bigger Tremendous Bowl LIX advertising initiatives. In 2022, the NFL reached a multi-year cope with Apple Music to sponsor the Tremendous Bowl Halftime Present beginning in February 2023.
For this 12 months’s Halftime Present, Apple Music is selling Kendrick Lamar’s upcoming efficiency on the Caesars Superdome. Lamar was the massive winner on the 67th Annual Grammy Awards held on Sunday (February 2), taking house the awards for Tune of the Yr and Report of the Yr for his diss monitor Not Like Us.
Lamar was among the many high 10 artists globally in 2024, together with his newest album, GNX, reaching No. 1 in 129 international locations, and his monitor Not Like Us being the top-streamed tune on Apple Music worldwide.
“He’s an artist’s artist — genuine to his core. We couldn’t be extra thrilled to look at him headline the third Apple Music Tremendous Bowl Halftime Present this 12 months, in what’s certain to be one other second we’ll all be speaking about for many years.”
Rachel Newman, Apple Music
The artist has seen 9 albums high Apple Music’s high albums chart in additional than 160 international locations, Apple Music mentioned.
Forward of the Tremendous Bowl, Apple Music has created devoted content material that includes Lamar, together with unique playlists curated by New Orleans musicians, NFL gamers, and groups, and 100 hours of devoted Apple Music Radio programming.
The programming will embody Stay from Tremendous Bowl LIX NOLA broadcasts with Zane, Ebro Darden, Nadeska Alexis, and Eddie Francis, and Tremendous Bowl LIX LA broadcasts with Apple Music Radio hosts Hanuman, Brooke Reese, Estelle, Jayde Donovan, and Evelyn Sicairos and Lechero.
On Thursday (February 6) Apple Music Radio hosts Darden and Alexis will interview Lamar on the Apple Music Tremendous Bowl LIX Halftime Present press convention.
Rachel Newman, Apple Music’s world head of content material and editorial, mentioned: “All through his profession, Kendrick Lamar hasn’t met the cultural second a lot as he’s outlined it.”
“He’s an artist’s artist — genuine to his core. We couldn’t be extra thrilled to look at him headline the third Apple Music Tremendous Bowl Halftime Present this 12 months, in what’s certain to be one other second we’ll all be speaking about for many years.”
Music Enterprise Worldwide
