Taylor Swift has been named IFPI’s International Recording Artist of the Yr 2024, marking her third consecutive yr on the prime and setting a brand new report as the primary artist to win the award 5 instances.
The pop famous person’s newest win, introduced Tuesday (February 18), follows her earlier IFPI International Artist victories in 2014, 2019, 2022, and 2023. For Swift, 2024 was a banner yr that noticed her album THE TORTURED POETS DEPARTMENT dominate a number of IFPI international charts.
IFPI’s International Recording Artist of the Yr Award is calculated based mostly on an artist’s worldwide efficiency throughout streaming, downloads, and bodily music codecs all through the calendar yr.
THE TORTURED POETS DEPARTMENT, launched in April 2024, swept all main IFPI international album classes, together with the International Album Chart, International Vinyl Album Chart, International Streaming Album Chart, and International Album Gross sales Chart. Lower than 12 hours after its launch, it turned the most-streamed album in a single day in 2024.
The album offered 5.6 million copies worldwide in 2024, with its success amplified by Swift’s record-breaking The Eras Tour, which drove important engagement together with her complete music catalog throughout streaming platforms globally.
TikTok even had an in-app expertise constructed for the album, with its launch coinciding with the return of Swift’s music to the platform.
Pollstar’s 2024 Yr Finish Evaluation additionally exhibits Swift’s The Eras Tour changing into the highest-grossing tour of all time, with $2.2 billion in income.
“We’re immensely proud to award the IFPI International Recording Artist of the Yr Award to Taylor Swift for the fifth time, as she continues to redefine the boundaries of worldwide success,” IFPI CEO Victoria Oakley stated.
“This has been an enormous yr for Taylor, and it has been unimaginable to see the extent to which followers everywhere in the world are connecting together with her excellent catalog of music.”
The 2024 International Recording Artist Chart additionally highlighted a number of notable business traits. Drake secured the second place (up from No. 4 in 2023), whereas Ok-pop group SEVENTEEN landed in third (down from second spot in 2023). In 2023, SEVENTEEN’s FML was the biggest-selling album globally. Final yr, two of the group’s albums — SPILL THE FEELS and 17 IS RIGHT HERE — positioned sixth and eighth within the High 20 IFPI International Album Chart.
The yr noticed breakthrough appearances from artists like Zach Bryan and Sabrina Carpenter, who each reached the highest 10 for the primary time. Billie Eilish and Kendrick Lamar additionally re-entered the High 10 International Recording Artist Chart in 2024.
The worldwide charts revealed shifting business patterns, significantly within the vinyl market, which confirmed a rising development towards new releases and feminine artists. This was exemplified by robust performances from Chappell Roan‘s The Rise and Fall of a Midwest Princess, and Billie Eilish‘s HIT ME HARD AND SOFT. Eilish was Apple Music‘s Artist of the Yr for 2024, the first artist to obtain this honor twice following her preliminary win in 2019.
Swift’s catalog additionally positioned within the High 20 of IFPI’s International Vinyl Album Chart: 1989 (Taylor’s Model) (2023), Midnights (2022), folklore (2020), evermore (2020), and Lover (2019).
On the International Album Gross sales Chart, Ok-pop maintained its dominant place, with teams like ENHYPEN and SEVENTEEN dominating a lot of the chart. It additionally mirrored robust performances from different Asian markets, with Chinese language artist Zhou Shen and Japanese group Snow Man making appearances within the prime 20.
Along with the IFPI recognition, Swift additionally claimed the title of Spotify’s most-streamed artist for the second yr in a row in 2024, reaching greater than 26.6 billion streams for the entire yr.
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